Athens developed a brand new product, a steam oven that can greatly reduce hassles in kitchen. Yet, they have a problem. Athens has been a household name amongst housewives in Hong Kong since the 80s. In order to break into the young male demographics, which the steam oven targets, they need something different. This was when they came to us.
"The cool thing about a steam oven is that it's a replacement of traditional cooking tools. It brings us to a new generation like how electric kettle replaced traditional water boiler. We compared traditional woks directly with a clean slick steam oven in a 15s video.
Just that. Because it's that simple.