Pain is just a process

-

 

"Pain is just a process" is a branding campaign we do for Booster, an international massage gun brand. Booster want us to feature hardworking athletes in their manifesto to show support to all the doers. DWA believes that every result start from that 6am cold rainy day training struggle, and that's why we came up with "Pain is just a process" and the poem for this mini film.

"Booster gave us lots of freedom in exploring styles for their brand in order to be not just another sports brand. We wanted to use classical ballet and poems to contrast with intense workout to illustrate the beauty of training."